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    The Increasing Reliance On Social Media Metrics

    Introduction In the early days of the internet, social media platforms were merely digital spaces where users could connect, share, and communicate. Fast forward to the present, these platforms have evolved into a globally impactful phenomenon. In the modern age, social media’s influence has transcended beyond personal interactions and has penetrated almost every sphere of life. One striking manifestation of this influence is the increasing reliance on social media metrics as a measure of success. But is this singular focus on social media metrics healthy, or has it gone too far? The Dominance of Social Media Metrics Social media metrics such as likes, shares, followers, retweets, and views have become…